Privacy Policy


This Privacy Policy Notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle that data, and keep it safe.

We know that there’s a lot of information here, but we want you to be fully informed about your rights, and how Our Stores uses your data; for example, we will explain things such as our credit checking procedure, and how we combine data to build a picture of you.

We hope the following sections will answer any questions you have but if not, please do get in touch with us.


This policy applies to the following businesses:

Out Stores which include:


Glossary of Terms

What is personal data?

Personal data relates to any information about a natural person that makes you identifiable which may include (but is not limited to):

  • Names and contact information i.e. emails and telephone numbers.
  • Personal tax
  • Payroll and accounting data

What is sensitive personal data?

Sensitive personal data refers to the above but includes genetic data and biometric data. For example:

  • Medical conditions
  • Religious or philosophical beliefs and political opinions
  • Racial or ethnic origin
  • Convictions
  • Biometric data (eg photo in an electronic passport)


What is a Data Controller?

For general data protection regulation purposes, the “data controller” means the person or organization who decides the purposes for which and the way in which any personal data is processed.


Website usage information is collected using cookies.

When submitting forms on our website we use a third-party software provider for automated data collection and processing purposes, they will not use your data for any purposes and will only hold the data in line with our policy on data retention.

Cookies are text files put on your computer to collect standard internet log information and visitor behavior information. This information is then used to track visitor use of the website and to create statistical reports on website activity.

You can set your browser not to accept cookies or remove cookies from your browser. Please note in a few cases some of our website features may not function because of this.


Analytics – eg how visitors use our website.

We use Google Analytics to store information about how visitors use our website so that we may make improvements and give visitors better user experience.

Google Analytics is a third-party information storage system that records information about the pages you visit, the length of time you were on specific pages and the website in general, how you arrived at the site and what you clicked on when you were there. These cookies do not store any personal information about you eg name, address, etc and we do not share the data. You can view their privacy policy below:

Google –


How will we use the information about you and why?

Ayala takes your privacy seriously and will only use your personal information to provide the Services you have requested from us and as we have identified above. We will only use this information subject to your instructions, data protection regulations.

For Business to Business Clients and Contacts, our lawful reason for processing your personal information will be “legitimate interests”. Under “legitimate interests” we can process your personal information if: we have a genuine and legitimate reason and we are not harming any of your rights and interests.

For Business to Consumer Clients and Contacts, our lawful reason for processing your personal information will be “A contract with the individual” eg to supply goods and services you have requested, or to fulfill obligations under an employment contract.

There may be times when we need to pass your information to our third-party service providers, agents, subcontractors, and other associated organizations for the purposes of completing tasks and providing the Services to you on our behalf ie. delivery couriers. However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the Services and goods.

We collect information on our website to process your inquiry, complete a transaction, give advice and improve our services. If you agree, we will also use this information to share updates with you about our services which we believe may be of interest to you (however this will be clear opt-in process) We will never share or sell your information for marketing purposes with other companies so that they may offer you their products and services.


Security precautions in place about data collected

We know how much data security matters to all our customers. With this in mind, we will treat your data with the utmost care and take all appropriate steps to protect it.

We secure access to all transactional areas of our websites and apps using ‘https’ technology. Access to your personal data is password-protected, and sensitive data such as payment card information) is secured and tokenized to ensure it is protected.

We regularly monitor our system for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security.



If you have consented to receive marketing we would like to send you information about our services which may be of interest to you. We may analyze your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. If you have consented to receive marketing, you may opt out at any point time.

We may make use of extra information about you when it is available from external sources to help us do this effectively. We may also use your personal information to detect and cut fraud and credit risk.


How long will we hold your data for?

  • Marketing: We will hold your data for a period of 36 months with a review every 12 months. You will have the opportunity to opt out, update or delete data at any point should you need to do so and details are set out in this policy as to how to do that.
  • Contracted Services/ sales: We will hold your data for 6 years in line with our regulatory requirements.


Access to your information, correction, portability, and deletion

What is a Subject Access Request?

This is your right to request a copy of the information that we hold about you. If you would like a copy of some or all your personal information, please email The organization will normally respond to a request within a period of one month from the date it is received. In some cases, such as where the organization processes large amounts of the individual’s data, we may respond within three months of the date the request is received. The organization will write to the individual within one month of receiving the original request to tell him/her if this is the case.


We also like to make sure your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate


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